Course Module
DIGITAL MARKETING FOUNDATIONS
SOCIAL MEDIA STRATEGY
CONTENT PLANNING
PHOTOSHOP FOR SOCIAL MEDIA
PREMIERE PRO
ORGANIC SOCIAL MEDIA
META ADS
GOOGLE ADS
LINKEDIN MARKETING
CAMPAIGN ANALYTICS
PERFORMANCE REPORTING
INDUSTRY PROJECTS
Build your skills across the complete social media marketing workflow — from audience research and content planning to creative production, paid advertising, analytics and campaign reporting.
TOOLS COVERED
ADOBE PHOTOSHOP
ADOBE PREMIERE PRO
META BUSINESS SUITE & ADS MANAGER
GOOGLE ADS
LINKEDIN CAMPAIGN MANAGER
CANVA
ANALYTICS & REPORTING TOOLS
Work with the creative, advertising and marketing platforms used throughout the program to plan, create, publish, promote and analyse social media campaigns.
CAREER OPPORTUNITIES
SOCIAL MEDIA MARKETING EXECUTIVE
DIGITAL MARKETING EXECUTIVE
PERFORMANCE MARKETING EXECUTIVE
SOCIAL MEDIA MANAGER
META ADS SPECIALIST
GOOGLE ADS SPECIALIST
LINKEDIN MARKETING EXECUTIVE
CONTENT MARKETING EXECUTIVE
DIGITAL CAMPAIGN EXECUTIVE
FREELANCE DIGITAL MARKETER
Build practical skills across organic social media, paid advertising, content and performance marketing to explore a range of digital marketing roles.